About

We build CRM software that works for real businesses

Since 2009, Less Annoying CRM has helped B2B teams organize their contacts, manage pipelines, and follow up consistently. Headquartered in St. Louis, we serve businesses in over 150+ countries.

Our story

From an idea in St. Louis to a global platform

Less Annoying CRM started in 2009 from a simple frustration: CRM software was either too expensive or too complicated. Our founders — a team of developers and sales professionals — set out to change that.

Today, 20,000+ companies worldwide trust our platform. We've facilitated over 2B+ customer interactions, and we're growing every day. Our goal remains the same: powerful CRM software that's real businesses.

From our headquarters in St. Louis and with a team of over 120+ team members, we work every day to build the best CRM platform in the world.

2009

Founded

120+

Team members

20,000+

Customers worldwide

150+

Countries

Our values

What we believe

Our values guide every decision — from product design to customer support.

Customer‑centric

Every decision starts with the question: How does this help our customers? We build features that solve real problems.

Simplicity

Powerful tools don't need to be complicated. We strive for clarity and intuitiveness in everything we do.

Innovation

We never stand still. AI‑powered insights, predictive analytics, and new technologies drive our roadmap.

Privacy first

Privacy compliance is not an afterthought — it's built into our DNA. Your data and your customers' data are safe.

Teamwork

Great products come from great teams. We foster collaboration, openness, and mutual respect.

Global mindset

With customers in over 150 countries, we think globally from day one — in language, compliance, and infrastructure.

Our team

The people behind the platform

A team of developers, product designers, and customer success professionals dedicated to building software that helps businesses serve their customers better.

Milestones

Our journey

2009

Launch

Less Annoying CRM is founded in St. Louis. First beta version with 100 users.

2021

Seed funding

$2.5M seed round. Team grows to 15 members. First 1,000 paying customers.

2022

Series A

$12M Series A funding. Launch of the pipeline automation engine and the visual deal builder.

2023

International expansion

Offices open in Amsterdam and London. 10,000 customers reached.

2024

1 million contacts managed

Milestone: 1 million contacts actively managed via the platform. Launch of AI‑powered features.

2025

Series B

$35M Series B funding. 120+ team members. Enterprise tier launch.

2026

Market leader

20,000+ customers in 150+ countries. 2B+ customer interactions managed.

Become part of our journey

Whether as a customer, partner, or team member — there are many ways to become part of Less Annoying CRM.